As their name might sugggest, the Swedish House Mafia are a team synonymous with rigid family values and a break neck approach to anthemic floor fillers. Following up their landmark offering alongside Pendulum side-project Knife Party and the positive assortment of chart-worthy assets currently filling their musical trophy cabinet, the triumphant trio take proceedings with same momentum that has carried their legacy from the outset. Heralded by another of Sweden’s fine exports, Absolut Vodka, for an exclusive ad spot, we can rest assured that their ambitious sights for universal profiles are yet to subsist. Bringing things back to basis for the original instrumental, an array of grinding synths and symphonic chord play make for a perfectly orchestrated outing of club music that persuasively argues a case for the Swedish House Mafia’s ongoing onslaught of the clubs and charts alike.
In the same vein as the track brags further epic connotations for the dignified trio, their visual exploit alongside Absolut extends their trend of cutting-edge music videos. Ditching the controversial aspects of their previous videos, this vodka-endorsed offering see’s the three producers pitted against themselves in a somewhat augmented reality. While heralding the race that has seen them champion the realms of Electronic music, its captivating visuals and impressive CGI exploits make for an impressive addition to their legacy.
‘Greyhound’ will be available to buy from March 12th.
Remix parts for ‘Greyhound’ will also be available on March 12th from http://www.absolut.com/remix
Music Video (Updated video)
Exclusive Behind the scenes footage
Final Extended version, as premiered on Pete Tong’s Essential Selection
Words by Dan Carter