It began on the club floor, but the reach of Electronic music has never greater than it is today. At the forefront of Europe’s revolutionary movements, the Swedish House Mafia need little introduction to the world of popular music. Though their accession to universal heights may have struck discord amid a selection of House aficionados, their ability to make the genre accessible has not made Steve Angello, Axwell and Sebastian Ingrosso any less unpredictable. But however intangible it may seem, a new track featuring the familiar vocal stylings of American pop sensation Usher is set to stir up heated discussions all across the globe.
Pitting Usher’s emotive top line alongside high-pitched synth work, ‘Euphoria’ plays further testament to the increasingly popular crossover of two now not so different sides of Electronic music. Despite formally being an Usher track, SHM’s indiscreet energy charges a stern sense of quality into this impending radio anthem. With further high-profile outings alongside Skrillex and Ellie Goulding for the near future, ‘Euphoria’ will never formally carry the trios name, but remains yet another indicator that the Swedes are never scared to build upon their universal reputation within modern music.
‘Euphoria’ will be released on June 12 as part of Usher’s forthcoming seventh studio album. Also appearing on the album is ‘Numb’ – another Swedish House Mafia-produced new Usher single.
Update: Full HQ sample for the track added
/Anton & Dan Carter