Browsing all articles tagged with Lenny Kravitz

Straying considerably far from the far intricate plot line of the ‘Silhouettes’ video, Avicii and Lenny Kravitz join forces with Spinner and MTV to release the official video of ‘Superlove‘.

The video is based around a jogger stumbling upon a mysterious Walkman on the city sidewalks of what appears to be stateside suburbs. When hitting play, however, the man is thrown in a fit of popping and locking, followed by a catapulting into a neon brainscape. In spite of failing to fully mirror that of the track’s lyrics, the mixture of flamboyantly dressed ravers, slick dance moves and epileptic visuals makes for a stirring and fittingly playful visual accompaniment to an equally fun song.

The analogy goes that DJs are the modern age rock stars. Having already ticked the queen of pop Madonna off of his remix duties for 2012, Avicii reinstates this universal concept by taking on the American master of stadium-proof rock anthems Lenny Kravitz and his ‘Superlove’ single. Premiered during the grandeur of his enigmatic UMF set in Miami, Tim Bergling sets out to prove that amid the hype there are still some surprising avenues for his genre to poke at.

Bringing a typical soundest of melodic play closely associated with his rise to the ranks of European Dance enigma, Bergling’s solid lead play rings throughout this thorough yet seemingly inoffensive endeavour into the realms of commercial rock. Some may still be bitter about the bigger picture now ahead of Electronic Dance Music, but as Avicii’s ongoing studio endeavours prove, the world is now the stage for a genre that once remained confined to the club floor.

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Avicii vs. Lenny Kravitz – Superlove

Words by Dan Carter

The analogy goes that DJs are the modern age rock stars. Having already ticked the queen of pop Madonna off of his remix duties for 2012, Avicii reinstates this universal concept by taking on the American master of stadium-proof rock anthems Lenny Kravitz and his ‘Superlove’ single. Premiered during the grandeur of his enigmatic UMF set in Miami, Tim Bergling sets out to prove that amid the hype there are still some surprising avenues for his genre to poke at.

Bringing a typical soundest of melodic play closely associated with his rise to the ranks of European Dance enigma, Bergling’s solid lead play rings throughout this thorough yet seemingly inoffensive endeavour into the realms of commercial rock. Some may still be bitter about the bigger picture now ahead of Electronic Dance Music, but as Avicii’s ongoing studio endeavours prove, the world is now the stage for a genre that once remained confined to the club floor.

Released on May 29 via Le7els and Big Beat Records.

Official preview

Ultra Music Festival footage

Words by Dan Carter

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