Having extended their reach to the wider industry and airwaves alike for 2012, Swanky Tunes employ fellow Russian dignitaries Hard Rock Sofa and Matisse & Sadko to make the second mark on their Showland imprint with ‘Chemistry (Turn The Flame Higher)’. Premiered by Hardwell during his Hardwell On Air radio show, ‘Chemistry’ packs a suitably sharp array of heavyset synths and peak time beats for a track powerful enough to match the title’s ironic narcotic referencing. Accompanied by a drug orientated video with an entertaining twist, this collective effort plays on the high-end of modern club culture with a very topical focus, providing one of the most powerful insights into Russia’s impending House overhaul to date.
In the aftermath of its worldwide radio premiere on Friday’s episode of Hardwell On Air, Hard Rock Sofa, Matisse & Sadko and Swanky Tunes team up to release the official music video to their upcoming release on Showland Records, ‘Chemistry (Turn The Flame Higher)’.
Taking place in the suburbs of St. Petersburg, the video sees the Russian producers take up acting as what at first appears to be a group of chemists handling cocaine. But when a SWAT team starts bashing in the doors, the video ends with one of the biggest movie cliché of all time: “It’s not what it looks like.” Perhaps not as intriguing as the video to Alesso’s ‘Years’, but it makes for an apt visual accompaniment to the track’s title and strong rock influences.
Out November 5th on Showland Records.
When three of Russia’s most exciting modern House assets to date combine forces, the outcome was never going to be mediocre. First played by Matisse & Sadko at Sensation Russia 2012 and given an exclusive spin on last night’s Hardwell On Air radio show, ‘Chemistry (Turn The Flame Higher)’ sees Swanky Tunes joined by Hard Rock Sofa and Matisse & Sadko for the upcoming second release on Showland Records.
Flowing seamlessly between rock-influenced builds and bright, swift synth lines, the neoteric track incorporates the current trend of strong rock influences and festival-esque synths in an impressive manner. Grinding in and out of an array of dotted lead work, ‘Chemistry (Turn The Flame Higher)’ redeems their unorthodox manoeuvres with a strong return to the tough faced productions that made them three of the industry’s more potent production outfits.
Out November 5th on Showland Records.
Not content with their sterling reputation for peak time gems, Swanky Tunes extend the Russian takeover for 2012 with launch of a new label extension of their expanding Showland concept. Debuting the fresh Spinnin Records offshoot with ‘Blood Rush’, the globetrotting trio follow-up ‘Here We Go’ with a considerable rush of aptly poised adrenaline.
With blistering beats and crunchy chord play in full effect, Swanky Tunes take their festival proof Electro stylings to a new high for this inaugural mark of club fuel for the imprint. With the cold-blooded stamina that has set in motion their blistering global takeover, Russia takes home a persuasive where this potent label debut is concerned.
Words by Dan Carter
Russian trio Swanky Tunes add another dimension to their freshly unveiled Showland concept with the launch of their own record label. Hot on the heels from the announcement of their new collaboration with Kaskade called ‘No One Knows Who We Are‘, the Russians debut their new Showland imprint under the banner of Spinnin’ Records with ‘Here We Go’ follow-up ‘Blood Rush’. Living up to its name, the blistering chord play and heavyset drum combinations of Swanky Tunes’ latest original work make for an adrenaline soaked post-summer release from one of Russia’s most promising Dance collectives to date.
‘Blood Rush’ will be released September 3rd as the first release on Showland.